Most small business owners write their own page description once, in about five minutes, when they first set up their profile. It usually sounds something like this:
"We offer quality services at affordable prices. Customer satisfaction is our priority."
No disrespect — it's what you write when you're not a writer and you just want to get the thing live. But that copy is working against you every day. Customers land on your page, read nothing that tells them why to choose you specifically, and leave.
The words on your page are doing a sales job. When they're weak, you lose customers silently. You never find out why they didn't tap WhatsApp.
What AI Page Refresh Does
AI Page Refresh analyses your existing profile data — your industry, your city, your services, what blocks you have active — and rewrites five core fields:
- Your page title (your business headline)
- Your subtitle (the one-line pitch)
- Your About text (the story section)
- Your lead capture heading (if the form is active)
- Your lead capture description (the supporting text under the heading)
The result isn't generic AI content. It's built from your actual profile context. A hair salon in Soweto gets different copy from a plumber in Durban — different industry language, different value propositions, different tone.
You see the results as a before/after comparison. Every changed field is shown side by side: what it was, what the AI wrote. You can accept all changes, accept individual fields, or dismiss the whole thing and keep what you have. Nothing overwrites your copy automatically.
The Section Suggester
Most profiles are underbuilt. The platform supports a lot of content blocks — galleries, testimonials, FAQs, business hours, social links, contact maps, product catalogues — but many businesses only use two or three of them.
The Section Suggester analyses which blocks you have active and which are hidden, then recommends 2–3 additions with a rationale for each. It considers your industry and what typically converts for businesses like yours.
For example, a hair salon that has her gallery and WhatsApp button active but no Testimonials block might get this suggestion: "Adding a Testimonials section would give first-time visitors the social proof they need before committing to a booking. Salons with testimonials visible above the fold see significantly higher enquiry rates."
You decide whether to activate it. The AI just tells you what it noticed and why it matters.
The Seasonal Promo Generator
There's a specific problem with marketing calendars: most SA small businesses don't have one. They notice Black Friday is in three days and scramble to write something. They miss Heritage Day entirely. They forget to update their page for the festive season until December 15th.
The Seasonal Promo Generator removes the creative block. Pick an occasion from a list — Heritage Day, Black Friday, Christmas, Valentine's Day, year-end, new year, Easter, Youth Day, or a custom event — and the generator produces:
- A hero title for your page
- A supporting subtitle
- Three WhatsApp hook messages you can send directly to customers
All tailored to your industry and location. A clothing boutique gets different Black Friday hooks from a gym. A Durban business gets different Heritage Day framing from one in Cape Town.
You pick the pieces you want and apply them. Done in under two minutes.
"Will It Sound Like Me?"
This is the most common concern about AI-written copy, and it's legitimate. Generic AI content sounds like it was written for everyone — which means it resonates with no one.
The reason this system works differently is context. It doesn't generate copy from nothing. It reads your profile: what you do, where you are, which content blocks you have active, what industry you're in. The outputs are specific to your business situation — not grabbed from a template.
You're still the one who decides what goes live. The AI produces options. You make the call.
The Credit System
Each AI generation uses one credit. You can see your remaining credits and total usage in the AI panel after every generation. This keeps usage visible and intentional — you're not burning through a quota without knowing it.
Credits are included with all plans. If you run low, you can top up from your account settings.
One More Thing Worth Knowing
The single highest-impact change most profiles could make isn't a design update. It's clearer copy. A specific headline that tells customers exactly what you do and for whom. An About text that gives them a reason to trust you before they tap WhatsApp.
It costs one credit to find out what that could look like for your page.
Try the AI Page Refresh from the AI tab in your dashboard. You might surprise yourself.
